article thumbnail

How GlassesUSA.com Uses AR, Computer Vision and Dynamic Recommendations to Enhance Online Eyewear Shopping

Retail TouchPoints

GlassesUSA.com was launched in 2009, and despite its name, now operates in 92 countries, although the U.S. is the company’s primary market. “[The In 2018, GlassesUSA.com partnered with experience optimization platform Dynamic Yield to simplify the product discovery process with dynamic recommendations.

article thumbnail

The Best Luxury Marketing Strategies

Kissmetrics

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retailer Lessons from iGaming Companies

Retail TouchPoints

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Retail 293
article thumbnail

10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

article thumbnail

How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research. Product page copy.

Marketing 354
article thumbnail

How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes

Kissmetrics

We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. Professor Jonah Berger researches marketing at the University of Pennsylvania. But he’s not studying the science of advertising or market research. Viral marketing. His secret?

Marketing 324
article thumbnail

The Best eCommerce Frameworks For Online Selling

Groove

There are countless eCommerce frameworks available on the market today. BigCommerce was founded in Austin, Texas in 2009 after its two Australian founders happened to meet in an online chatroom in 2005. Now operating with over 600 employees, BigCommerce has taken significant market share from legacy eCommerce frameworks.