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5 Hacks to Attract Gen-Z Consumers

Kissmetrics

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Article sponsored by PayPal. Research Gen Z Culture. Conclusion.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers.

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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Of course, retailers and shopping centers need to continue working hard to attract Gen Z consumers, 60% of whom would rather spend their money on experiences than material items.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

born between 1997 and 2012, and they make up approximately 20% of the total U.S. Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. population. Are you Listening?

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Honest Company Stock Jumps 40% on First Day of Trading Despite Questions About its Prospects

Retail TouchPoints

Co-founded by Alba in 2012, the company has carved out a niche for itself among the growing contingent of “conscious consumers” with its line of hypoallergenic, ethically sourced products in the baby, beauty and home cleaning categories. The initial public offering of 25.8

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RICE22: 5 Things Everyone in Retail Should Know About the Metaverse

Retail TouchPoints

is about connecting people, driven by social media, the sharing economy and ecommerce (the “@brand era”). Some of us may have chuckled at Google’s first attempts at “smart glasses” back in 2012, but it appears the company was just ahead of its time. First, Understand What the Metaverse Isn’t.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

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