article thumbnail

Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester eCommerce

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Channel 545
article thumbnail

How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Building a Foundation for Growth With rapid buzz comes a distinct need to understand and respond to demand, especially as new sales channels launch.

POS 267
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meeting the Demands of Today’s Data-Rich Retail Environment with Data Mesh

Retail TouchPoints

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

Retail 286
article thumbnail

The Value of Owning Your Channels

Optimizely

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Revenue in the ecommerce market is projected to reach US$389,620m in 2020.

Channel 195
article thumbnail

Data Will be Key to Retail Success in 2021

Retail TouchPoints

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

article thumbnail

Let’s Put Your Loyalty Data to Work

Optimizely

By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data gives you an opportunity to engage your customer with messages that are completely personalized for them. Loyalty data lends itself to relevant and personalized messages.

article thumbnail

Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

During the recent holiday season, most countries have experienced a second wave of the pandemic, and it was crunch time for retailers that aimed to win back profits lost and capitalize on the largest trends that defined 2020: Challenge 1: Slow Economic Growth. The use of conversational commerce on messaging platforms has accelerated in 2020.

Retail 279