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The Canada Customer Experience Index, 2022, Uncovers A Slip In CX Quality

Forrester eCommerce

Forrester’s Customer Experience Benchmark Survey, Canada Consumers, 2022, reveals that CX quality in Canada has slipped in 2022 following several years of stability.

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The US Customer Experience Index, 2022, Shows That Brands Struggled During The Past Year

Forrester eCommerce

Forrester’s Customer Experience Benchmark Survey, US Consumers, 2022, reveals that CX quality in the US has fallen back to early-2020 levels, reversing gains made in 2021.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. This has led to extreme distrust, fear and even anger. Identify a Clear Value Exchange.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

Retail TouchPoints

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Tip #1: Seamless and efficient experiences are a must. Revolutionary even. Tip #4: Strong brand values are make-or-break.

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Predictions 2022: Weary Consumers Seek Immediate Happiness And Comfort

Forrester eCommerce

In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.

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2023 Canada Net Promoter Score (NPS) Rankings: Industries Lose Gains Made in 2022

Forrester eCommerce

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

trillion in 2025, and this growth means that AR experiences will “have the potential to change the social commerce game for brands targeting tech-savvy consumer demographics,” according to a recent TIME report. Your advertising creative needs to give your audience — in this case your target customers — something they find valuable.