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Can Retailers Benefit From Phone Marketing?

RetailMinded

The new media and its forms of marketing have taken over the sales world so much that it seems that telemarketing has become non-existent. Although the new forms of marketing much overshadow it, nonetheless it’s still an effective marketing method that benefits both buyers and sellers. What is Telephone Marketing?

Marketing 105
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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% The trend is set to continue, and it is not just shoppers who benefit from increasingly digital-first payments. The businesses that stay agile and data-driven are set to benefit the most.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. If you’ve ever entered a website on your computer or phone, then you’ve probably seen the “Allow Cookies?” Conversational commerce. Let’s explore.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms.

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Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World.

Books 266
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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Now that nearly everyone carries a phone with a digital camera and apps for sharing content across global social media platforms, people are increasingly becoming adept photographers and image-makers. Even visually oriented consumer-facing businesses like retail outlets often struggle needlessly to turn images into assets.

Retail 259
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people have their app notification sounds on, while others may prefer to keep their phone light on apps altogether. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Part of this personalization includes how and when they are contacted by their favorite retailers.