Remove store-spaces
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Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Retail TouchPoints

Before they’ve even started, the 2020 2021 Olympic Games have already made history. The impact that will have on athlete performance, global viewership and the overall ambience surrounding the games (both on-site in Tokyo and abroad) remains to be seen. broadcaster NBC, however, took a different tack and created its own hybrid logo.

Games 306
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The Nose Knows: Why Scent Branding is a Retail Game-Changer

Retail TouchPoints

When thinking about your retail space, a lot of work goes in to capturing your customers’ attention via their senses. There are deliberate choices in lighting, artistic displays and the visual feel of the space using different design materials, color tones and décor textures.

Games 273
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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Consumers select their items and then leave the store via an exit gate that they unlock either with their credit or debit card or by hovering their palm over an Amazon One device. Earlier this year, Amazon piloted the RFID-enabled Just Walk Out technology for a few games at Climate Pledge Arena, home of the NHL’s Seattle Kraken.

Apparel 240
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Lacoste Expands NFT Loyalty Experiences in New Virtual Store

Retail TouchPoints

Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand the exclusive experiences tied to its NFT-based UNDW3 (pronounced “underwater”) loyalty program. This is the brand’s second virtual store; the first was a holiday-themed store that Lacoste launched with Emperia in December 2022.

Outdoor 216
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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

For example, Forever 21 is getting involved by collaborating with the popular online game Roblox, allowing users to customize virtual fashion stores using Forever 21 products and then purchase the physical equivalents on their website. No matter the use, the metaverse creates a digital space for meaningful and inclusive interactions.

Retail 355
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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. For example, in 2022, 21% of respondents said improved supply chain efficiency was a valuable benefit, but that percentage increased to 34% in 2023.

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A Marketer’s Guide to the Metaverse

Kissmetrics

This is done through personal computing (a current example is the online game Second Life ), virtual reality headsets, and augmented reality headsets. There are games like Roblox and Fortnite that form the basis for what many consider to be the future of the metaverse. Think of “smart glasses” or the popular mobile game Pokemon Go.

Games 363