Omnisend

JANUARY 25, 2023

Reading Time: 12 minutes 12+ email newsletter ideas for your next campaign With a stellar ROI of $45 per dollar spent and a high average open rate of 22.9% , it’s easy to see why email marketing remains an important tool for companies to reach their target audiences. And, 47% marketers use emails to connect and engage with prospects.

Beauty and Health 78

Beauty and Health B2B Information Events 78

Omnisend

JUNE 2, 2023

Fourth of July is the most popular holiday in America, and brands would be wise to take advantage of this and send out marketing newsletters in line with this theme. Customers love receiving special content — and July newsletters are a great way to make your brand stand out amidst all the noise. Be as creative as you can!

Food and Beverages 78

Food and Beverages Travel Beauty and Health Fashion 78

Kissmetrics

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? When to Use Automated Email Marketing. The key here is scale.

Marketing 350

Marketing Customer Improvements Information 350

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

Marketing 126

Marketing Magazine Consumer Blog 126

Optimizely

MAY 14, 2019

Does your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself. Here’s how to up the impact of your ecommerce newsletter.

eCommerce 150

eCommerce Social Media Games Jewelry 150

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

Customer 126

Customer Channel Management Social Media 126

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 326

Marketing Information Consumer Reference 326

Omnisend

DECEMBER 31, 2019

Many businesses keep in mind online newsletters’ best practices to maintain communication with their customers. Due Read more The post 9 Newsletter Best Practices to Succeed in 2020 appeared first on Ecommerce Marketing Automation | Omnisend. It provides multiple benefits: Increasing website traffic through links.

eCommerce Marketing 133

eCommerce Marketing Information eCommerce Marketing 133

Omnisend

MARCH 13, 2020

Being beautiful isn’t part of Read more The post The Anatomy of Top-Notch Email Newsletter Design for 2020 appeared first on Ecommerce Marketing Automation | Omnisend. When the email lands in your professional inbox and addresses job-related issues, usually you don’t expect it to be esthetic.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing 160

Optimizely

APRIL 21, 2017

Newsletters are a great way to promote current trends, advertise flash sales, offer advice in the forms of tips and tricks, and more. But sending all your customers the exact same newsletter content isn’t an effective way to engage each shopper, and could even be perceived as irrelevant. Here are 4 ways to get started: 1.

Customer 170

Customer Information Marketing Retail 170

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Leverage an email marketing platform.

Marketing 363

Marketing X-cart Webinar Recommendation 363

Kissmetrics

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 291

Marketing Social Media Article SEO 291

Liveintent

MAY 3, 2021

LiveIntent CMO, Kerel Cooper, sat down with Reddit’s Chief Marketing Officer, Roxy Young, to talk about how marketers can use the power of community as part of their email strategy. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content.

Recommendation 116

Recommendation Consumer Channel Customer 116

Omnisend

JANUARY 21, 2020

It’s an insane amount of money spent on Read more The post 19 Valentine’s Day Email Subject Lines with Awesome Newsletter Examples appeared first on Ecommerce Marketing Automation | Omnisend. The overall shopping pool for Valentine’s day exceeded 20 Billion US dollars.

Gifts 133

Gifts eCommerce Marketing eCommerce Marketing 133

A Better Lemonade Stand

JANUARY 27, 2020

Want to start email marketing but aren't sure how? We dive into the best practices, newsletter design, which software to use, how to build a list & more! The post How to Start an Email Newsletter: An Extensive Guide appeared first on A Better Lemonade Stand.

Marketing 134

Marketing Operations Customer 134

Smile.io

FEBRUARY 15, 2023

That would be the Smile Rewards newsletter where we share stories and lessons learned from seasoned entrepreneurs and experts to help small businesses grow sustainably. We sat down with Larry Galante, Smile Rewards’ Growth Marketing Manager who is the one pulling all the strings to get Talking Shop into your inbox each month.

Merchant Services 65

Merchant Services eCommerce Blog Management 65

Retail TouchPoints

APRIL 12, 2024

The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. We’re excited to partner with Outside to provide valuable resources and insights to runners across the country,” said Ryan Ngo, VP of North America Marketing and Ecommerce at Brooks Running in a statement.

Outdoor 147

Outdoor Events Supplies Recommendation 147

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions. In this post: What is an email marketing campaign? among all marketing messages.

Marketing 147

Marketing Download White Paper Recommendation 147

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

BigCommerce

APRIL 3, 2020

Email marketing is alive and well in 2020. While some may say the opposite, statistics show that email marketing is…

Arts 310

Arts Marketing 310

Omnisend

OCTOBER 21, 2019

While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan. Read more The post 9 Easy and Effective Holiday Newsletter Ideas appeared first on Ecommerce Marketing Automation | Omnisend.

Definition 101

Definition eCommerce Marketing eCommerce Marketing 101

Kissmetrics

NOVEMBER 9, 2020

Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. Unfortunately, from a marketing standpoint, this is a problem because the copy isn’t commanding enough attention. Eye Tracking Shows The Effect of Video on Search Results.

Marketing 357

Marketing Article eCommerce Other 357

Optimizely

SEPTEMBER 26, 2017

For marketers everywhere, keeping customers engaged and interested through email is an ongoing task. In fact, in a recent survey, 58% of marketers said it was their number one goal. Enter Campaign Monitor’s Top 100 Email Marketing Campaigns. In fact, 81% of B2C marketers use welcome emails. Newsletters.

Marketing 236

Marketing B2C Accessories Download 236

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Liveintent

DECEMBER 13, 2022

As we close out 2022 and look to the new year, marketers can prepare their businesses for short and long-term success by prioritizing these three elements. Marketers are losing valuable data that can help them better understand potential and existing customers to platforms that hold data hostage, ultimately leaving money on the table.

Marketing 118

Marketing Information Channel Presentation 118

Liveintent

JUNE 13, 2022

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. ” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement.

Subscription 62

Subscription Consumer Social Media Channel 62

Kissmetrics

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

Marketing 309

Marketing Social Media Books Article 309

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 363

Marketing Recommendation Other Customer 363

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. 90% of all marketers have said that social media has increased exposure. no longer needs to be!

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

lateshipment

JULY 31, 2023

Every e-commerce business has a unique value proposition that comes out from meticulously analyzing market gaps and caters to every need of the customer. Here’s compelling reasons why keeping tabs on your competitors is important: Analyzing Market Gaps: There’s always new needs rising in your market.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 339

Marketing Social Media Games Small Business Retail 339

Omniconvert

OCTOBER 23, 2020

The digital marketing space is vast and between viral cat videos, food blogs, and a flood of ads from deep-pocketed. The post 5 Steps to Winning the eCommerce Newsletter Game appeared first on ECOMMERCE GROWTH Blog.

Games 78

Games eCommerce Blog Marketing 78

Kissmetrics

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

Marketing 354

Marketing eCommerce White Paper Social Media 354

Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Marketing 301

Marketing Social Media Gifts Reference 301

Kissmetrics

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Improvements 313

Improvements Marketing Toys Consumer 313

Kissmetrics

MAY 7, 2021

One of a for-profit business’s best investments is often their online marketing strategy. Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. Think about your messaging.

Marketing 271

Marketing Social Media eCommerce Other 271

Liveintent

JUNE 17, 2021

Newsletters focused on automotive and education show fastest growth. Traditionally, revenue from email newsletters comes via Direct Sold campaigns, in which a publisher works directly with an advertiser on a campaign. Automotive newsletters’ programmatic revenue grew over 105% from the previous year.

Automotive 71

Automotive Arts Blog Marketing 71