Google Again Delays Cookie Depreciation, This Time to 2025
Retail TouchPoints
APRIL 24, 2024
Previously scheduled to be completed by the second half of Q4 2024, Google now anticipates the change will take place sometime in 2025. It’s also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June.
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