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Google Again Delays Cookie Depreciation, This Time to 2025

Retail TouchPoints

Previously scheduled to be completed by the second half of Q4 2024, Google now anticipates the change will take place sometime in 2025. It’s also critical that the CMA has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June.

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Victoria’s Secret Aims for $7.3B in Sales by 2025 as Brand Continues Image Overhaul

Retail TouchPoints

billion in sales by 2025. As the company recovers from the impact of a tarnished image and DTC competitors, such as digitally native ThirdLove , who have gained market share within the $16 billion intimates business during the retailer’s rebrand, it is trying to overcome what it has termed “execution missteps” that saw sales drop from $7.5

Apparel 256
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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. For its part, Adidas expects that DTC will account for half of total net sales and generate more than 80% of targeted topline growth by 2025.

eCommerce 196
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5 Hacks to Attract Gen-Z Consumers

Kissmetrics

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Having Gen Z representatives on your marketing team ( or in the firms you use ) will help you hit the right tone. Research Gen Z Culture.

Consumer 351
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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. With brands looking to bring direct marketing into the 21 st century at last, linking TV ads and ecommerce is critical. Here are three things marketers can do now.

Consumer 261
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. 16 keynote from 3:15-3:45 p.m.

Consumer 279
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The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

Retail TouchPoints

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm Jeffries predicts that the rapidly growing market will reach $80 billion by 2025. Instead, they’ll use sites and their own branded marketplaces or wallets to reach consumers. Fan Ownership.

Consumer 206