Optimizely

APRIL 21, 2017

Newsletters are a great way to promote current trends, advertise flash sales, offer advice in the forms of tips and tricks, and more. But sending all your customers the exact same newsletter content isn’t an effective way to engage each shopper, and could even be perceived as irrelevant. Here are 4 ways to get started: 1.

Customer 170

Customer Information Marketing Retail 170

Liveintent

MAY 3, 2021

More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. Not only do email newsletters have an engagement rate that’s higher than any other kind of digital marketing, but they’re also a powerful vehicle for promoting your brand. The same is true for publishers.

Recommendation 116

Recommendation Consumer Channel Customer 116

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine. .”

Marketing 126

Marketing Magazine Consumer Blog 126

Liveintent

DECEMBER 7, 2021

Brace yourself — there’s a new buzzword giving programmatic players anxiety about their data strategies: zero-party data. The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. Types of audience data.

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Information Consumer Blog Customer 127

Kissmetrics

MAY 10, 2021

Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. How Does Blockchain Work for Data Security? Blockchain is a possible solution to giving customers peace of mind over their data.

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Cryptocurrencies Marketing Social Media Cryptography 262

Liveintent

JUNE 13, 2022

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. ” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement.

Subscription 62

Subscription Consumer Social Media Channel 62

Liveintent

JANUARY 18, 2022

Target sports fanatics using your first-party data. If advertising during the Big Game is your bag, leveraging data you collected from a past campaign is worth your while. With LiveIntent, you can easily do so by onboarding your customer list to target and reach those folks in email newsletters. Here’s what we mean.

Games 77

Games Channel Consumer Customer 77

Liveintent

MARCH 30, 2022

And, as the industry knows, first-party data will be a crucial component to achieving addressability in a cookieless world, which, when properly activated, can pay dividends across several areas of your business unrelated to email. First-party data and ad sales. First-party data and marketing. Let’s take a look.

Subscription 62

Subscription Multi-channel Channel Blog 62

Retail TouchPoints

APRIL 12, 2024

The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. This purpose-built newsletter aligns perfectly with our mission to inspire people to run their path and be active.”

Outdoor 147

Outdoor Events Supplies Recommendation 147

Liveintent

NOVEMBER 22, 2022

You know the old saying: With great data comes great responsibility. (Ok, Publishers and media brands now have an overwhelming amount of data sources to pull from. And that means they need to be smarter than ever about how to use and activate that data. And over 20% of companies are drawing from 1,000 or more data sources.

Subscription 62

Subscription Blog Consumer Improvements 62

FastSpring

OCTOBER 25, 2023

We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. The data below are also specific to where the sales took place , not where the companies are located. we combined data with the same parameters from the U.S., As in the U.S.

Merchant Services 144

Merchant Services Payment Services Payments B2C 144

ChannelAdvisor

FEBRUARY 24, 2021

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. In our recent webinar, Izabela Catiru and Michele Maginty focused on how to take control of your product data and save time in storing, mapping and optimizing content to meet the requirements of your retailers. Watch On-Demand. Subscribe Now.

eCommerce 59

eCommerce Webinar Multichannel Download 59

Groove

MARCH 7, 2024

Klaviyo Email Marketing: Deep Integration with eCommerce Platforms With Klaviyo's deep integrations with major eCommerce platforms, eCommerce store owners can take advantage of seamless data synchronization to create personalized marketing campaigns for subscribers.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Sailthru

JANUARY 21, 2020

With 80 email newsletters apiece, these publishers collectively send about 400 million emails a month, contributing more ad impressions per capita than any other traffic source. Algorithms make curated decisions based on those profiles, creating personalized email newsletters. How can any email marketer keep up with that volume?

Travel 78

Travel Download Technology Operations 78

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

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Marketing Information Consumer Reference 329

Dynamic Action

APRIL 25, 2023

Summary Cluttered inboxes filled with competitor newsletters prevent teams from analyzing promotions and answering important questions about timing. EDITED’s Visual Merchandising platform provides historical and up-to-date data to analyze competitors’ emails, websites, and landing pages.

Presentation 62

Presentation Subscription Marketing Other 62

Liveintent

JANUARY 25, 2022

One of those alternatives sits with first-party data — a key component to developing and maintaining direct relationships with consumers and delivering personalization in a cookieless world. In that case, how does one get started with first-party data alternatives to third-party cookies? Well, check out inventory packages.

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Beauty and Health Sporting Goods Hobbies Travel 71

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. CRM and customer data management: Klaviyo vs HubSpot Both Klaviyo and HubSpot are effective at managing, organizing, and analyzing customer data. Easily track mobile performance, overall ROI, and more.

Social Media 370

Social Media Customer Data Shopify Magento 370

Liveintent

MAY 3, 2022

Publishers know they need to collect first-party data from their audiences — no more relying on third-party cookies or losing valuable insights to walled gardens. So, now that publishers are plugging into the power of first-party data, the question becomes: How exactly can they use that data to drive revenue and engagement?

Travel 62

Travel Operations Blog Fashion 62

ChannelAdvisor

JANUARY 19, 2021

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We also expanded services to help brands efficiently manage product data for retailers, monitor fulfillment performance, expand to new channels and leverage Amazon’s demand side platform (DSP) for advertising. On-Demand Webinar] ChannelAdvisor’s Newest Product Release.

eCommerce 59

eCommerce Automotive Webinar Events 59

Liveintent

DECEMBER 20, 2021

Now that the third-party cookie is going away, email has also emerged as a lifeline for publishers and advertisers, serving as the foundation for their first-party data strategies and performance marketing efforts. ” Own and control your customer data. .” ” Own and control your customer data.

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Social Media Customer Data Marketing Customer 126

RTP blog

JUNE 24, 2019

By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their finger on the pulse, meet customers’ changing demands, and stay top of mind. Purchase data will tell you which products are selling. But search data is your way of predictively assessing which are about to sell, before they actually do.

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PPC Marketing Sporting Goods eCommerce 150

RTP blog

AUGUST 20, 2018

Teams today can equip themselves with the tools they need to understand why consumers behave the way they do online, and shape their experience development strategy around deep, data-driven insights. Cherki is committed to change the way companies work by creating a data-driven culture for everyone.

Retail 150

Retail Games Consumer Definition 150

Liveintent

DECEMBER 13, 2022

1 – Build and take control of your first-party data. While it’s been said many times, it bears repeating: Advertisers need to build a robust first-party data asset. But it’s not enough to simply acquire more first-party data. First-party data strategies and email newsletters.

Marketing 118

Marketing Information Channel Presentation 118

Liveintent

JUNE 14, 2021

In the scramble to prepare for a cookieless world wide web, one approach to solving for identity stands out: activating first-party data. Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them learn more about their customers. ” Chang said.

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Article Recommendation Travel Channel 71

Liveintent

DECEMBER 13, 2022

While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. The power of email newsletters. Tech, retail, and streaming giants alike are serious about advertising. Control your destiny. .

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Presentation Technology eCommerce Retail 114

ChannelAdvisor

SEPTEMBER 30, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. As a seller, there’s no doubt you know the importance of a healthy product data feed. Recently, we sat down with REI, the successful outdoor retailer, to understand how the company uses 50 data feeds a day to fuel company growth. Customer data platforms (CDPs).

eCommerce 55

eCommerce Webinar Beauty and Health Outdoor 55

Liveintent

OCTOBER 6, 2020

Adeola Osinubi joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss the role brands should play in educating consumers on data usage and more! Recommendations for a successful first-party data strategy. Subscribe to the LiveIntent Newsletter. appeared first on LiveIntent Blog.

Consumer 62

Consumer Recommendation Blog Marketing 62

Sailthru

MAY 12, 2023

The Endurance of Email and Newsletters Even as the number of platforms available to marketers and audiences multiplies, email newsletters remain one of the strongest ways for publishers to convert visitors into paid subscribers. The enduring popularity and success of email newsletters have inspired new players to enter the space.

Consumer 78

Consumer Marketing Webinar Subscription 78

Liveintent

APRIL 28, 2021

First-party data will be a critical component to driving impactful advertising campaigns in the wake of the third-party cookies’ deprecation. Why Health and Wellness brands should look to email newsletters. If you’re new to the concept of email newsletter advertising, you may be asking yourself, “Email newsletters?

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Mobile Customer Presentation Marketing 118

Groove

OCTOBER 20, 2020

For example, let's pretend you want to send out a weekly newsletter. If you have enough content to include new things in each newsletter, then once per week is probably fine. Analyze the newsletter's performance, though. Take a look at: Behavioral data ? Transactional data ? Email engagement ?

Marketing 363

Marketing X-cart Webinar Recommendation 363

ChannelAdvisor

MAY 30, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Data and the Omnichannel Consumer. Today’s sellers are surrounded by e-commerce data. These resources can help you understand how to start using data to improve your consumer’s experience and, ultimately, build your brand.

eCommerce 45

eCommerce Webinar White Paper Automotive 45

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. First-party data. How retailers capture first-party data. There are several ways by which big-box retailers capture first-party data.

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Retail Arts Gifts Blog 125

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We understand the challenges you’re facing: increased consumer expectations, limited budgets and complex data integrations. Everywhere you turn, someone is preaching the importance of data in improving the customer experience. Are you investing in data?

eCommerce 40

eCommerce Webinar eCommerce Platforms Multi-channel 40

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We understand the challenges you’re facing: increased consumer expectations, limited budgets and complex data integrations. Everywhere you turn, someone is preaching the importance of data in improving the customer experience. Are you investing in data?

eCommerce 40

eCommerce Webinar eCommerce Platforms Multi-channel 40

Kissmetrics

OCTOBER 7, 2021

Marketing without cookies means you’d have to rely on first-party data (more on that below) rather than third-party cookies. Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Start Gathering First-Party Data. Turn on Google Analytics 4.

Marketing 264

Marketing PPC Social Media Books 264

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We understand the challenges you’re facing: increased consumer expectations, limited budgets and complex data integrations. Everywhere you turn, someone is preaching the importance of data in improving the customer experience. Are you investing in data?

eCommerce 45

eCommerce Webinar eCommerce Platforms Multi-channel 45