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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

retailers will add 410,000 seasonal positions this year, which is the lowest number of jobs added in the quarter since 2008. They also know how to effectively serve shoppers because they understand the unique wants and needs of the market. According to analysis from global coaching firm Challenger, Gray & Christmas , U.S.

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

What that also means is that marketing methods have to change to account for the shift to mobile use. The numbers tell us that from 2008 to 2015, the time spent by the average U.S. Let’s take a look at five mobile marketing trends for 2018 that can help you strategize your campaigns for maximum ROI.

Mobile 214
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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Apple / iOS has about a 15% market share of mobile devices, which is a huge potential user base for Apple Pay. 2008: Bitcoin is invented.?. Apple Pay contains multiple layers of dynamic encryption and is also protected by TouchID, Apple’s fingerprint technology,” says Jennifer Pollock, Content Marketing Editorial Lead, Square.

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Relieving Stress For Shoppers With Food Allergies And Restrictions

RTP blog

For added convenience, ESLs also can enable retailers and brands to share recipes, meal recommendations or special promotions based on a shopper’s allergy or dietary needs via a QR code on the label. Improving The Prepared Foods Section Purchases of prepared foods and meals are up 30% since 2008, specifically among Millennials.

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What To Do—And Not Do—To Attract Generation Z

Omnisend

But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. They have grown up amid some economic instability—think the 2008 financial crisis—shaping their conscientious stance around spending. How to Best Market to Gen Z. Embrace omnichannel marketing to satisfy these habits. Click here.

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Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce

Retail TouchPoints

Similar to competitors like eSalon, you can answer a set of questions to arrive at a recommended personalized hair color product ready to be delivered every few weeks. Continuing on the L’Oréal theme, the company launched a new personalized hair color brand, Color & Co , in 2019.

eCommerce 279