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Post-Pandemic Travel: Consumers Seek Variety And Adventure Within Safe Circles

Forrester eCommerce

Our data over the course of 2020 revealed the internal consumer tension between desire and fear. On the one hand, consumers expressed an ongoing appetite for adventure and variety of experience. On the other, closed borders, stay-at-home mandates, and pervasive consumer fears brought the travel industry to a grinding halt.

Travel 416
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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162
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Slowing Growth For US Tech Budgets In 2020 And 2021, Varying By Industry

Forrester eCommerce

Even before the threat of coronavirus, the US economy was poised for a slowdown in 2020. in 2020 and 4% in 2021, according to Forrester’s latest US tech budget forecast: […]. Slowing real GDP growth of 2% or less in turn will lead to slower growth of US tech budgets: from 4.5% in 2019 to 4.2%

Consumer 312
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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. 2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. Fashion Resale.

Fashion 287
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Reflections on IFA 2020

Forrester eCommerce

Last week, IFA 2020 took place both in Berlin and virtually. However, neither the excitement nor the experience could hide the fact that the consumer electronics industry struggles in times of […]. I attended the virtual fair, which was an excellent experience.

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Future Of Retail 2020: Retail CMOs Must Create Value To Spark Joy In Customers

Forrester eCommerce

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

Retail 319
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How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

Retail TouchPoints

The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. consumers spent an estimated $14.9 billion on CBD products in 2020, with that number projected to increase to $26.4 billion by 2025, according to research from New Frontier Data and Square.

Consumer 315