Retail TouchPoints

JANUARY 28, 2022

Given that many of these expectations were first set by customers’ experience with Amazon , it should come as no surprise that third-party marketplaces have become a key tool for many retailers to meet these consumer demands. consumers said they shopped exclusively, or a lot, on marketplaces. Why Consumers are Turning to Marketplaces.

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Retail TouchPoints

NOVEMBER 15, 2022

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. Today CMOs are navigating shorter purchase cycles by marrying elements of branding and direct-to-consumer marketing so they can better customize the customer journey.

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Retail TouchPoints

MARCH 25, 2022

But how much do consumers’ work environment preferences affect their purchasing patterns? According to a recent survey of 500 consumers by the Emodo Institute , The Psychology of Store Selection , retailers should care a lot about the answer to this question. When leaving from home to shop, consumers are willing to travel 7.4

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Retail TouchPoints

FEBRUARY 12, 2021

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

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Retail TouchPoints

JULY 29, 2022

Shopper promiscuity] is at levels unprecedented in the history of studying shoppers, and it’s only going to continue to get worse, or better depending on your perspective.”. To track this, she looks at the number of consumers that start a shopping journey with a specific brand in mind and then actually buy that brand.

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Retail TouchPoints

SEPTEMBER 9, 2022

The apparel industry’s enormous global environmental impact has made it a primary focus of sustainability efforts, and consumers — or at least a significant portion of them — want to do their part. and globally, we need a message that will resonate with more consumers, not just young urbanites.

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Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. This moderating trend in inflation is an encouraging development, but it is not without its caveats, particularly within the dynamic and complex terrain of the retail and consumer goods industries.

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RetailDive

APRIL 30, 2024

Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.

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RIS News

JANUARY 8, 2024

A new global study from the IBMÂ Institute for Business Value, reveals a widening gap between shopper demands and the current retail offering.

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Retail TouchPoints

OCTOBER 25, 2021

When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle.

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RIS News

JULY 18, 2023

On the final morning of GroceryTech, EnsembleIQ’s VP of Research Beth Brickel gave an overview of the “2023 Grocery Tech Trends Study,” as well as exclusive data not included in the study, along with a panel of experts. Discover the insights shared.

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Retail TouchPoints

AUGUST 7, 2020

One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping. However, other potentially even more significant trendlines show fundamental changes in consumers’ decision-making process related to picking brands and demonstrating customer loyalty. The survey of 809 U.S.

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Retail TouchPoints

JANUARY 20, 2022

Over the last few years, sustainability has become increasingly important to consumers. But as is often the case, shoppers’ actual actions still lag behind their intentions, according to a new study from the IBM Institute for Business Value (IBM IBV) in association with the National Retail Federation (NRF).

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Retail TouchPoints

FEBRUARY 3, 2021

Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. Future Commerce partnered with Method + Mode to conduct broad consumer research over a period of three months ending in January 2021. The desire for more, not less, is winning the battle for our psyches.

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Retail TouchPoints

FEBRUARY 25, 2022

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use.

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Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Knit : Get instant feedback and Gen Z insights NYTimes : Gen Z in Their Own Words #GenZ : Podcast about Gen Z, their stories, experiences, and perspectives Pew Research Center : Study on Gen Z trends, demographics, and more.

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Retail TouchPoints

APRIL 27, 2022

The study found that a staggering 82% of shoppers want a brand’s values to align with their own. What’s more, consumers are clearly willing to act on this sentiment with three-quarters of shoppers surveyed saying they had parted ways with a brand over a conflict in values.

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Retail TouchPoints

MARCH 16, 2023

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.

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Retail TouchPoints

APRIL 17, 2024

The Power to Convene Equation I’m an architect, and my colleagues and I have spent the last 32 years studying where people convene in the public realm and uncovering how the environment of places affects our behavior. So why does this matter in retail?

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Retail TouchPoints

JANUARY 26, 2021

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands. on average.

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Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m.

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Consumer Food and Beverages Beauty and Health Toys 282

RIS News

JUNE 30, 2023

RIS and PG’s annual Grocery Tech Trends Study benchmarks grocers’ up-and-coming tech investment plans, while a first-of-its-kind companion consumer study highlights shoppers’ preferences in-store and online.

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Retail TouchPoints

MARCH 30, 2023

The Private Label Manufacturers Association reported that sales of private label consumer packaged goods soared 11% last year to nearly $230 billion. Sales of store brand products often rise during periods of economic hardship, and it’s clear that double-digit inflation has spurred consumers to turn to cheaper alternatives to save money.

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Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. For instance, most consumers are willing to tip at restaurants for table service and food delivery.

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Retail TouchPoints

MAY 9, 2022

The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the past two years is meeting consumers’ increased demand for immediacy.

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Retail TouchPoints

OCTOBER 12, 2022

Inflation, the war in Ukraine and other global concerns have put a damper on many shoppers’ sustainability demands —leaving just 18% of the population identifying as Eco Actives, consumers for whom reducing their waste remains a firm habit, according to Kantar’s Who Cares, Who Does 2022 study.

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Retail TouchPoints

SEPTEMBER 22, 2020

Another peculiarity of this downturn is the discrepancy between consumer spending and consumer sentiment. The Consumer Spending Gap. According to a recent study by JPMorgan Chase, people who have maintained employment through the pandemic have decreased their spending by 10%. Consumer Confidence Is Down.

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Retail TouchPoints

AUGUST 30, 2022

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. For today’s consumers who seek instant gratification, experiencing this is a nightmare. The same holds true for consumer electronics retailers.

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Retail TouchPoints

MARCH 30, 2023

trillion for the year, according to data released at the State of Retail & the Consumer virtual event. Retailers are prepared to serve consumers in the current economic environment by offering a range of products at affordable prices with great shopping experiences.” trillion and $5.23 trillion and $1.43 trillion. “If

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Groove

MAY 6, 2020

Case Study: Exceeding A Client's Goals. HubSpot reported that more than 50% of consumers prefer video content over other forms of content such as emails, social and blogs. ModelTrainStuff , formerly known as M.B. Klein, is an established company that sells train models and complementary accessories for hobbyists to build.

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Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

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Retail TouchPoints

FEBRUARY 26, 2021

COVID-19 spurred huge growth in the number of consumers buying online from brands outside their home country. Retail TouchPoints has an exclusive first look at new data from a study by eShopWorld (ESW) which shows that depending on their age, consumers have different priorities and expectations for their global ecommerce experience.

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Retail TouchPoints

MAY 25, 2023

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. IBM’s Institute of Business Value (IBV) has just completed significant research into the priorities and decisions for supply chain operations and sustainability in partnership with The Consumer Goods Forum.

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Retail TouchPoints

AUGUST 5, 2020

According to a study by Coresight , “27.5% This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. This provides an extra dimension of additional insights that can be gathered from the study. The Limits Of 2D Eye Tracking. something and acting on it.

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Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

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UpSellIt

JULY 24, 2020

To highlight the success of our partnership and demonstrate the efficacy of UpSellit’s solutions, our agencies came together to create a new case study. . This new case study examines the effectiveness of targeted incentives vs. reiteration in the context of an affiliate program. To read the full case study, click here.

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Retail TouchPoints

MARCH 15, 2023

The initiatives include working with Wrap through its Textile 2030 agreement to establish an industrywide durability standard; commissioning independent research examining the relationship between price and consumer behavior on durability; and scaling up Primark’s free clothing repair workshops following a 12-month pilot.

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