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Back to School Retail Guide: Expert Tips, Latest Trends, and Predictions

RETAIL MANAGEMENT SOFTWARE

As summer vacations wind down and the anticipation of a new school year grows, retailers are gearing up with back-to-school retail ideas for the annual shopping rush. The NRF report states back-to-school shopping is expected to reach record levels in 2023.

Retail 67
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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Kissmetrics

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. For example, if you’re offering video games to students, you’ll want to launch aggressive marketing campaigns during school breaks. It happens all the time: you miss one deadline and end up missing more. Why Use a Marketing Calendar?

Marketing 363
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5 Back-To-School Ecommerce Marketing Ideas

ecomdash

Summer is here and that means that it’s time to start thinking about back-to-school marketing, sales, and promotions. For ecommerce retailers, the next couple of months have the potential to be a lucrative sales period. Back-To-School Marketing Tactics for Online Sellers. 1 – Analyze Last Year’s Numbers.

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From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Optimizely

Today, it’s a full-fledged business with products sold in retail locations across the country and online — all while staying true to its local roots. Mike: Since we started, we always enjoyed the idea of getting people working with their hands and getting them involved with the process. Listen to Episode 23: The Empowered Marketer.

Marketing 302
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How the visual discovery engine of Pinterest is revolutionizing ecommerce

GetElastic

One of the biggest challenges in commerce is the ability to help consumers discover inspiring ideas that are broad enough to reach most yet are tailored enough for individual personalized preference. According to a Gfk, US Path to Purchase Study , 57% of weekly Pinterest users have referred back to the platform while shopping in-store.

eCommerce 151
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The 5 Best Reputation Management Companies of 2020

Kissmetrics

I built an agency called Pronet Advertising more than 17 years ago, while I was still in high school. NP Digital ties all of our work back to revenue. If you’re going to put a dollar into your campaign, you want two dollars back, right? Businesses achieved moderate to large jumps in revenue from the simplest tasks.

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Is Direct Mail Marketing Making a Comeback?

Optimizely

You walk out to your mailbox either excited to receive a package or maybe an acceptance letter to your school of choice, or you’re anxiety-riddled because you’re expecting a bunch of bills or, (gasp!) For the purposes of this blog, let’s stick with the example of the CDP. Ahh, direct mail! Does it still ring a bell? a jury summons.

Marketing 195