All the Feels: How Mood will Underpin Future Consumer Spending in Retail
Retail TouchPoints
MARCH 12, 2024
The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not just functional benefits they’re after. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings.
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